Have you been toying with the idea of putting your business on Facebook? If so, you are certainly thinking along the right lines, however don’t rush into it as there are plenty of factors that you need to consider before diving in . . .

Many businesses make the mistake of creating the wrong kind of account on Facebook by their lack of research and understanding. In some cases a business will ask an employee who uses Facebook personally to set them up – big mistake! Using Facebook personally is a totally different kettle of fish to setting up and running a campaign for a business. We’ve taken on many accounts where clients claim to already have a presence on Facebook which they want us to take over but often it turns out to be another personal profile or a group. Firstly, a personal profile should be just that, not a profile for a business and strictly speaking Facebook do not allow multiple profiles to be set up by the same person . . .
‘Maintaining multiple accounts, regardless of the purpose, is a violation of Facebook’s Terms of Use. If you already have a personal account, then we cannot allow you to create business accounts for any reason. You can manage all the Pages and Socials Ads that you create on your personal account.’
Facebook will delete profile pages that aren’t representing individuals when they come across them so it is a waste of your time building up friends for such an account. Plus, you can only have 5,000 friends so if you reach that before Facebook track you down you are well and truly stumped anyway!
Thankfully if you have spent heaps of time creating a personal profile, all is not lost, as Facebook have released a new tool that lets users convert a personal profile into a business Page. It is worth noting that this process is irreversible at this time so you may want to download your profile information before the switch to avoid losing photos, wall posts, messages and your friends list.
If you don’t want to convert the personal profile into a Page and need help deleting it click here for instructions.
If you have created a Facebook group you may naively think this is a great way of gathering members, as the way it works now is that you simply add people to the group rather than try and get them to join. This way you can end up with hundreds of members in a very short space of time, which may look good from afar, however the downside to this is that these people have not opted to be in your group and may not even be interested in your product or service, so where is the benefit in that? After all, marketing is only successful if you are correctly targeting your audience! All group members must be approved or added by other members and when it reaches a certain size, some features are limited. Groups are really most useful when set-up between friends for social purposes, where the group stays small for the members to communicate with each other. Also, it appears that Facebook are trying to phase groups out for businesses, especially as their Pages have been specifically designed for this use.
This brings us to the ultimate in Facebook presence for your business . . . a Page!

Why a Facebook Page?

  • A Page allows you to communicate broadly with the people who ‘like’ your Page.
  • Page information and posts are public and generally are available to everyone on Facebook, meaning any updates you post could be picked up in the searches (both on Facebook and in search engines) which may encourage more people to ‘like’ your Page that otherwise would not have come across it.
  • Anyone can ‘like’ a Page to become connected with it and receive News Feed updates.
  •  There is no limit on how many people can ‘like’ a Page, so aim for the stars!!
  • Page admins can share posts under the Page’s name, therefore keeping their identity private.
  • Page admins can check Page Insights to track the Page’s growth and activity.
  • Campaign Managers can post updates to a Facebook Page from external Social Media dashboards.
  • You and your employees can also link your Page to your personal accounts, under ‘Education and Work’ on your personal profiles so that you are creating multiple links around Facebook for your Page and encouraging staff to help promote the Page for you.
Hopefully we have made this all sound pretty easy for you, however despite this we know that it does take time to do it, particularly if you are new to Social Media Marketing. Therefore if you would prefer to talk to us about setting up your Page and managing your campaign for you please email us at info@visionodyssey.com for further details.
By Kaori May 23, 2011 2 responses

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