Learning Pinterest - Everything You Need To Know
What is Pinterest?
We’re sure that you will have heard about Pinterest but are you using it for your business yet? Pinterest was created in 2009 and acts as a virtual pinboard allowing users to store and share all of the things that they love on the web.
Why use Pinterest for Business?
With more than 48 million users Pinterest is one of the most popular social networks. The common conception is that Pinterest is just for wedding planning and recipes but in reality it is one of the fastest growing social sites around and could have some major benefits for your business. Pinterest isn’t just for businesses with physical products though, it is increasingly being used for text based content, all that is needed is a relevant image to pin. Easy!
Tips for using Pinterest for Business:
Set up: To get started it’s important that your account is set up correctly, using your business name, logo, keywords, links to your website and other social networks.
Variety: Be creative with your boards, you are aiming to be inspirational! Give boards interesting names and pin some exciting content. Think outside the box, choose categories that reflect your business values, culture and interests alongside your products and services. This is a great opportunity to not only showcase your brand but the personalities behind it and allow consumers to connect with you.
Images: Pinterest is a visual platform, therefore it goes without saying that you should be using beautiful and most importantly eye catching images to ensure that yours stand out from the crowd.
Keywords: The search system on Pinterest is a fairly simple one and the main objective when including text is to use keywords that will show up in searches.
Activity: Get active! Repin, like and comment on content from other pinners. This helps to encourage other users to view and repin your content and is the easiest way to start building a following.
Promote: Use your website and other social networks to promote your Pinterest page.
Pinterest recently launched analytics to enable businesses to gain an insight into their most popular content. To access this feature from your business page all you need to do is verify you website by visiting your ‘Settings’ page and clicking on the ‘Verify Website’ button then following the instructions.
Once your website has been verified, via the ‘Analytics’ option, you can access information on the numbers of people that have pinned from your site, seen these pins and visited your own website from you Pinterest page. It also gives you details of your most popular pins, most repinned, most clicked and most recent. It is important to use this information to ensure that you are posting relevant and interesting content.
  • Pinterest users spend more money than the users of any other social network
  • Dependent on which statistics you read Pinterest is either the 2nd or 3rd biggest social network
  • Around 58% of users are female
  • Adding a price banner to a product has shown to be more effective than products without prices
  • Click through and conversion rates are higher than Twitter or Facebook
  • Pinterest users generally have a higher disposable income
  • The more popular categories are interiors, DIY, cookery and fashion
Understanding The Basics Of Pinterest From Vision Odyssey
By Hanna Apr 9, 2013 no responses

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