Secret, an App version of chinese whispers and nosy neighbours that has taken Silicon valley by storm has been launched in the UK.
The Secret App started off being used mainly by people who work in the technology industry, and recently created controversy when someone anonymously revealed that Vic Gundotra, former head of Google+ was interviewing for other jobs before he resigned. However it is by no means limited to gossiping about startups and resignations in the tech world! The app’s developers are keen to point out that although Secret became popular in California’s tech scene, more than half of the app’s posts in the past month are from outside California.
There are no names on Secret, and a user must have at least 3 friends using Secret before they are shown any messages, making it hard to deduce who has started the rumour that has been posted. However, the mobile app does tap into the users address books to show whether they know the author or if they are the friend of a friend!
It is going to be interesting to see if Secret catches on in the ‘real world’. Would you want your deepest darkest secrets to be shared with your address book contacts? Would you reveal them yourself? Or would it be someone else doing the revealing! Security flaws are always being discovered and could cause some red faces if the original posters identity is revealed! Or maybe it will be used in a less than friendly way by people who want to use it maliciously? What about libel law?
It’s going to be an interesting few months watching if Secret catches on in the UK. Who needs Perez Hilton or the daily gossip within the online papers anymore when you could have a good old gossip about real people that you know!
We’re not sure how this is going to play out and would love to know what you think, so please post your comments below…