Did you know that social media is now the number 1 activity on the web? You may have thought that Social Media marketing was going to be another passing trend but all of the latest facts and figures are telling us that it’s here to stay. So really the question is not whether your business can afford to be present, it’s whether you can afford not to!

If you are still in doubt about whether Social Media is right for you, here are a few points that might just change your mind…

Facebook

  • Facebook has almost a billion active users
  • 70% of business to consumer marketers have acquired a customer through Facebook
  • Facebook will account for 13% of worldwide mobile ad revenue in 2013
  • Each day Facebook users share 2.5 billion pieces of content on the site
  • 300 million pictures are uploaded to Facebook every day via Instagram

LinkedIn

  • LinkedIn has over 238 million users
  • Over 2.6 million companies have Company Pages
  • 43% of US marketers have found a customer through LinkedIn
  • 61% of users primarily use LinkedIn for professional networking
  • 60% of LinkedIn users have clicked on an ad on the site
  • 51% of online business to consumer marketers use LinkedIn
  • 83% of online business to business marketers use LinkedIn

Twitter

  • Twitter currently has over 500 million users
  • 400 million tweets are sent every day
  • 50% of technology companies have acquired a customer through Twitter
  • 69% of online business to consumer marketers use Twitter
  • 80% of online business to business marketers use Twitter

Google+

  • 70% of brands have a presence on Google+
  • 41% of online business to consumer marketers use Google+
  • Facebook’s share of social logins dropped from 54% to 49% during 4Q12, while Google’s share increased from 25% to 31%

Pinterest

  • 90% of US online speciality retailers use Pinterest
  • 83.8% of luxury brands have a presence on Pinterest
  • 69% of brands have presences on Pinterest

Current statistics also indicate that social media lead conversion rates are 13% higher than the average lead conversion rate!

Now are you convinced that social media is right for your business? If you still have questions or would like some help with your social media marketing then get in contact with us.

By Hanna Aug 15, 2013 no responses

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