Twitter Ecommerce

Twitter may be a place for us to dither on about sandwich fillings or complain about the weather, but it’s also a venerable database of recommendations. Positive tweets about a product or service only make it more likely that their peers will invest in them too and TV series like Game of Thrones and Orange is the New Black owe much of their success to those talking about their storylines and well-written characters online. Twitter also helps us bridge the gap between product research and product purchase a lot quicker, as a few quick clicks can take us right to the product page and see us order an item in seconds. Twitter is reportedly looking to make that jump even shorter, though, allowing its users to buy things from tweets directly, rather than having to follow a link and buy it from the store site.

That suggestion comes after users of the Twitter app on Android reported seeing ‘Payment and shipping’ options in their list of adjustable settings. However, the users say that clicking on the button currently does nothing, suggesting that it’s just a placeholder and that the backend is still being worked on. It’s also lent further credence by the fact that back in June, tech site Re/code also noted “Buy now” buttons showing up in tweets for certain products with one source explaining that clicking on it took them to a checkout page. Not only that but Amazon already allows us to add things to our Amazon checkouts directly from the social media site and Twitter would of course want to get a slice of the profit and not let Amazon cannibalise their revenues.

So everything points to Twitter offering easier e-commerce options and for users and marketers huge opportunities will be afoot. With so many products vying for consumer attention and encouraging them to hit the ‘Buy Now’ button, Twitter users are going to become more cautious and wary. Meanwhile, marketers will have to work to concisely show off and describe their wares within Twitter’s 140 character limit. The competition will be high but should Twitter roll out the feature it could be extremely valuable for them, consumers and sellers alike.

Source:The Next Web

By Jasmine Aug 21, 2014 no responses

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